AboutME : Campaign Development

The overall concept focuses on informing students about mental illnesses and the hidden effects it has on a person’s life. For every person suffering with mental illness, there are many more who don’t, which creates a barrier from understanding and empathising.

The campaign focuses on being able to portray mental illnesses in a visual manner. By using altered images of otherwise normal-looking people, it draws focus to what is under the surface. An accompanying thought-provoking statement on posters also seeks to bring about conversation and awareness on the effects of mental illness.

This campaign’s aim is to promote a better understanding of mental issues and how it affects individuals in the long term. It also will encourage students who do have mental illnesses to seek out help.

Please click on each image to view at screen size.

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